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special edition
November 2017
Pünktlich zu Weihnachten startet Weber eine 360°-Kampagne rund ums Wintergrillen. So gibt es den Klassiker Master Touch GBS in limitierter Edition in festlichem Rot. Im Aktionszeitraum erhalten die Käufer der Limited Edition Red den roten Spielzeugkugelgrill gratis dazu. Flankiert wird die Aktion von einer starken Print- und Onlinekampagne sowie umfangreichen Kommunikationsmaterialien für den POS.